With the growing complexity of products and technologies, the need for appropriately qualified sales staff is also increasing. For this purpose, the study programme combines the classical engineering studies with the study of business administration. The aim is to impart the technical, economic, legal and social competences required for the successful work of a sales engineer as a link between commercial customers at home and abroad and one's own company. The field of application extends across all technology-oriented industries with products and services that require explanation.

After graduation

The following tasks and fields of application are typical for graduates of the degree programme in Industrial Engineering and Management Technical Sales:

• Sales, key account management
• Product and service management
• Development consulting, procurement
• Project management and integrative management (quality, environmental, risk management, business organisation)
• Sales controlling